I participated in a panel together with with Julian Oliver and Ricard Gras and Marcus Bastos, moderated by Mathias Fuchs and Paolo Ruffino.

"Gamification" is a buzzword of today’s marketing business, but also an accurate description of a fundamental shift in modern society: the permeation of economical, political and social contexts by game elements. Rule structures and interfaces, inspired by computer games, are exceedingly used by corporations to manage and control brand-communities and to create value. The panel aims at stirring up common sense notions of gamification as a marketing tool and will discuss activist tactics, artistic concepts, and subcultural strategies in regard to a ludification or a de-ludification of society.