I wish to participate in your “Rethinking Gamification Workshop” in order to discuss the notion of counter-gamification and specifically examine artists’ practices and tactics as emerging forms of resistance. Using resources from political philosophy, network theory and sociology - and in particular thinkers such as Agamben, Hardt and Negri, Galloway and Castells - I aim to frame what an anti-mechanism like counter-gamification could mean for today’s networked world and define what exactly needs to be confronted or disrupted. For this reason, gamification is discussed in relation to networked immaterial and affective labour and approached as an asymmetric strategy of the networks exercised over the users. Special attention is given to the functioning of game elements as ‘switchers’ that not only bring in new forms of measurement but also facilitate new modes of exploitation and control. Finally, and most importantly, by turning to Virno’s thought about art’s dismeasure and disproportion, I look into how creativity can disrupt this process and/or propose new standards of measure and value. I focus on an active, creative and playful part of today’s multitude that studies the game mechanisms applied on today’s networks and aims to expose their functioning, to hack or subvert them. A categorization of artists’ practices and tactics is proposed according to their aims and overall influence. If opposing gamification equals opposing today’s networked control, is resistance at all possible?